Develop innovative services and offer an outstanding customer experience. Book our workshop on customer-centric idea generation and designing successful services.
Service
Design Thinking
Get to know customers and users perfectly and create digital services that they really really want
Service Design
Methods & Tools
Use our methods and systems to anchor hypotheses, experiments, prototyping and testing in your culture
Perfect
Customer Experience
Achieve an outstanding customer experience for your services and your business model in three steps
Excellent
Rating!
Our previous participants, HR professionals and Learning & Development experts have given us excellent ratings!
Service co-creation is a collaborative process for developing new, customer-centric services. In today’s experience economy, good products and services alone are no longer enough. Instead, organizations must learn to create personalized and user-friendly experiences for people. Service co-creation is a structured process in which you consistently develop innovations for services – and the basis for new business models – from the perspective of customers and users.
In order to offer customized customer experiences, companies must actively involve their customers and users in the service development process.
This service design thinking is based on collaboration, overcomes silo thinking and radically changes the perspective. Service co-creation creates transparency about the actual needs and requirements of customers. The workshop helps to develop services that customers really want.
Our Service Co-Creation Workshop changes the awareness of value creation through three steps (sprints). You apply data on global trends and examine possible effects on the behavior of customers and companies. You play with hypotheses and conduct experiments using agile and creative methods.
Managers and their teams learn how to create not only new services, but great customer experiences and trust. But our mission is also to create added value for society and the environment. They will also apply the Service Design Process and Service Design Tools to create value for society and the wellbeing of our planet.
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More Informationn preparation, we will send you a questionnaire developed by our service experts, which you can use to ask selected customers or partners about burning issues, concerns, needs and desired services.
Based on this experience and feedback, we then adapt the content of the Service Co-Creation Journey specifically to your situation in an initial joint Connect Session to ensure maximum added value for you. The subsequent Learning Journey is structured in 3 sprints, which can be carried out in 4-6 cycles of 2-3 hours each in virtual collaboration or live in 2 full days.
We ask the following questions to tailor Service Co Creation workshops to you:
In the first step, we develop a shared understanding of your customers’ current and future needs. At least one new service idea is developed. There are now no limits to your creativity.
We will provide you with strategies on how to break down silos within your organization. You will bring together different employees with different ways of thinking and design innovative experiences around existing and new offerings.
These are tailored to the specific needs and wishes of your target group. The aim of this sprint is to develop a clear mission statement for your new service idea based on the following key questions:
You will implement this after the first sprint in self-organized groups:
Define a clear and concise service description of your new service idea and carry out an analysis of your current and future market potential.
In the second phase, the identified service ideas from the first sprint are further developed in a co-creative prototyping process and tested with selected customers or users.
This practice-oriented design thinking approach reduces risk and increases speed, as the actual value of the new service is immediately verified by customers and users through an integrated feedback process.
In this sprint, we will work out the service innovation based on the following key questions and develop a plan for testing:
You will implement this in self-organized groups after the second sprint:
Go into communication, test your hypotheses with selected customers and users find out the actual value contribution of a service. Analyze the possible effort required to create the service and derive the costs in relation to the benefits.
Finally, we use the findings from the test run of your new service idea to develop a visualization in the form of an MVP (Minimum Viable Product). You can introduce this as a pilot project in your company. We will also define a scaling plan so that your new service can grow sustainably.
You will implement this in self-organized groups after the third sprint:
As a team, use our “Taking Action Template” to determine who will do what within the next 72 hours to launch the pilot project for the new service. Arrange further events to keep the process going.
Download the detailed description of the training as a PDF document here:
Experienced Experts
Our experts have many years of experience with digital technologies, data analytics and AI and have worked as managers in technology companies. This expertise is now at your disposal.
Learning by doing
The workshop is a laboratory for innovation. You learn new things, apply them and create tangible results. Experience and reflection are an essential part of the workshop - we provide the necessary tools for this.
Learning Library
All participants have access to our extensive learning library with over 200 units, videos, templates and more resources, which can also be used in day-to-day leadership situations.
Community
All participants work together intensively and form a community. Even after the training, you remain part of a leadership community and can actively develop your leadership skills.
Would you like to hold this workshop as an in-house workshop? Would you like to work on specific case studies or challenges in your company?
We tailor our formats to your needs or the needs of your managers and teams. We offer you a free design (90 min). Let’s start with an initial consultation!
This format consists of three integrated elements: Training sequences, application in challenges in self-organized groups and on-demand learning. In 3 sprints, our experienced trainers provide helpful insights and skills relating to service innovations, which are further developed in self-organized learning groups.
The active implementation of the sprints in everyday working life is crucial in order to not only deepen new knowledge, but also to achieve visible success for your organization. To make this possible, we provide members of your innovation team with a wide range of exercises and tools and anchor a co-creative way of working.
In addition, we tailor this workshop precisely to your company. In a protected space and under our moderation, participants act like in-house consultants: they find concrete innovations and establish co-creation skills.
A co-creation workshop is a structured process to enable innovation through the co-creative collaboration of different disciplines. One advantage for managers is the input from different perspectives – including customers and users – and thus a higher chance of success for the new service. In addition, a structured and well-moderated process increases the speed of innovation. Possible solutions to problems are found more quickly through co-creation and can be tested immediately. These iterative steps ensure prompt experience and faster results.
In a service co-creation workshop, various methods and tools are used in three sprints. You may be familiar with some of the methods and tools from lean management, design thinking or other agile frameworks. We have developed and optimized the process behind them.
Leaders can increase their ability to innovate by establishing a new way of thinking: Solutions to intrinsic, complex problems are no longer found in one department, but through the co-creative collaboration of people from a wide range of disciplines within and outside the company.
This form of co-creative collaboration is forward-looking, but requires an open culture. Managers who take part in a co-creation workshop experience the power of this culture and receive tools to firmly anchor this ability to innovate within the company.
Collaboration and exchange between all participants plays a decisive role in a co-creation workshop. All the selected methods, tools and templates ultimately serve to enable collaboration without disruption and in a protected environment. As it is not a training course but a workshop, all participants are very actively involved in the process.
Service co-creation workshops are not focused on a specific industry, but can be extremely effective in all industries. All companies experience changing customer needs. Customers who already use a product or an item from your company often (unconsciously) want to be enriched or even completely replaced by a (digital) service.
All people who have a particular perspective on the topic should take part in a service co-creation workshop. In other words, individuals from different departments instead of several people from the same department. Meaningful diversity is crucial, including external roles such as users, partners or customers. Completely new ideas are born from this diversity.
It is not crucial, or even a hindrance, to consider the hierarchical status of individuals. In our workshops, we create a dialogical atmosphere “at eye level” that integrates all the different perspectives.
Each workshop is developed to meet the specific requirements of your company. The Service Co-Creation Workshop begins with the customer and user perspective (Connect Session), from which the topics and problems are derived for which concrete solutions are developed in the workshop. We don’t do anything “off the shelf”, but immerse ourselves deeply in your culture and structure. In this way, our work becomes part of your organizational development.
All of the trainers in our team have their own leadership experience, have all completed in-depth external coaching and/or trainer training and have also taken part in our internal train-the-trainer programs. In addition, each of them has individual knowledge and experience on topics such as AI, futures design, sustainability, innovation, etc.
Do you have questions about the Service Co-Creation Workshop? We look forward to talking to you! We will be happy to answer your questions about your goals, topics, requirements and conditions for your transformation – and of course about dates and costs. Please write to Verena using the contact form.
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