Augmented by AI
Improve your storytelling skills and learn how to inspire and convince people with compelling stories.
Emotional
communication
Stories achieve what facts and figures cannot: they evoke emotion, meaning and intrinsic motivation.
Effective
presentations
Experience how storytelling can transform your presentations into inspiring leadership communication.
Explaining
complexity
Make change processes and transformations understandable and compelling through strong narratives.
Excellent
Rating!
Our previous participants, HR professionals and Learning & Development experts have given us excellent ratings!
Storytelling refers to the art of using targeted stories to convey complex content in such a way that it is not only understood but also felt and remembered. It is about more than just conveying information: leaders use storytelling to provide orientation, build trust, make values tangible and develop shared visions. The combination of emotional appeal and a structured approach makes storytelling an effective leadership tool that has a lasting impact in both face-to-face conversations and presentations or digital formats.
In this two-day storytelling workshop, executives discover how to use stories as a strategic tool to increase the impact of their communication. Especially in change processes, lectures or presentations, information is not only conveyed, but emotionally anchored. This is because people remember stories – not just facts.
This storytelling seminar is aimed at managing directors, teams, trainers and marketing managers who want to make their messages clear, emotional and convincing. Participants learn how to use narrative techniques and dramaturgy in a targeted way to generate real attention among employees, customers or on social media platforms.
In the workshop, you will develop your own stories for specific business situations such as speeches, pitches or content strategies. Supported by artificial intelligence as creative sparring, ideas, characters and story structures emerge more quickly and precisely. Exercises, group discussions and feedback from experienced trainers ensure a high level of practical application.
The training imparts rhetorical know-how, shows ways to build strong stories and links expertise with direct application in everyday work. The goal is immediate implementation in the company, whether for internal communication, in marketing or for presentations with impact. It is suitable for every target group – from experienced managers to newcomers to business storytelling.
Want to tell stories that have an impact? In this intensive training session, you will experience how storytelling can take your leadership and presentation skills to a new level. Get to know formats, structures and tools that you can use to inspire, convince and change people – whether in a meeting, on stage or online.
On the first day, we cover the fundamentals of effective storytelling: You will learn about structure, formats and how to develop initial prototypes for personal stories, visions and change communication:
The second day is all about application: you will develop your own leadership story, practice emotional language, body language and voice, and anchor storytelling in your daily communication:
Download the detailed description of the training as a PDF document here:
Experienced Experts
Our trainers have been in management positions themselves for many years and have dealt with various management models. This expertise is now available to you.
Learning by doing
The training is a laboratory. You learn new things, apply them and reflect on what you have learned. Experience and reflection are an essential part of the training - we don't deliver a PowerPoint battle.
Learning Library
All participants have access to our extensive learning library with over 200 units, videos, templates and more resources, which can also be used in day-to-day leadership situations.
Community
All participants work together intensively and form a community. Even after the training, you remain part of a leadership community and can actively develop your leadership skills.
This training consists of several integrated elements: knowledge transfer by experienced trainers, practical implementation with feedback & reflection, AI tools, and transfer into the managers’ daily lives.
Active application in the workplace is crucial to not only deepen new knowledge but also to achieve visible success for your organization. To make this possible, we provide participants with a wide range of exercises, tools, and a library of proven AI prompts that ensure an exceptional learning experience and sustainable application.
In addition, we can tailor this seminar to your company.
Storytelling connects people on an emotional level, builds trust and motivates teams through clear visions and values. In addition, gripping stories can be remembered and retold.
In everyday management, storytelling is suitable for presentations, team meetings, strategy communication or change processes. Stories make abstract content concrete and strengthen the relationship with employees.
AI tools help you develop ideas, image concepts and story structures. They offer creative sparring, provide feedback and help you fine-tune your leadership stories.
Changes in the company are often complex and emotional. Storytelling helps to make these processes understandable through catchy stories, reduce fears and actively involve employees in the change.
The methods include the hero’s journey, the 5 Beats Framework and Pitch Perfect. These models help to structure stories in a dramatically effective way and to tailor them to specific target groups.
No special prior knowledge is required for the seminar. Openness, curiosity and a willingness to contribute your own experiences are the ideal foundations for a successful learning experience. during the development of ideas, visual concepts and story structures. They offer creative sparring, provide feedback and support in fine-tuning your leadership stories.
Don’t worry – you will learn specific tools and story formats that are easy to apply and fit your leadership situation. Anyone can develop stories with helpful structures and communicate emotionally. It is not you who has to be emotional, but your story that triggers emotional resonance.
Especially in conflicts or when faced with resistance to change, storytelling creates connection, empathy and orientation.
Through authentic stories, you strengthen cohesion, convey meaning and promote a culture of trust. This increases psychological safety in the team and also promotes performance.
Absolutely – especially in virtual environments, storytelling creates a sense of closeness and shared identification.
Yes – strategic communication and vision-telling are essential for credible leadership at all levels. Top executives in particular have to get to the heart of very complex issues and communicate their vision for the future. Storytelling is the perfect tool for this.
You will gain more presence, impact and trust – in every communication situation.
Ideally, every employee in a leadership role. Managers at all levels have to communicate and persuade a lot. In addition, the training is also very helpful for employees in contact with partners, customers or other stakeholders.
Vision stories and value stories are ideal for customers, partners and investors – they convey attitude and direction.
Each training or program is developed to meet the specific requirements of your company. This begins with co-creation, a concept phase, iterative improvements and a roll-out. We don’t do anything “off the rack”; instead, we immerse ourselves in your culture and structure. In this way, our work becomes part of your organizational development.
All of the trainers in our community have their own leadership experience, have completed a thorough external coaching and/or trainer education program, and have also participated in our internal train-the-trainer programs.
Do you have questions about this Storytelling Training? We look forward to talking to you! We will be happy to answer your questions about your goals, topics, requirements and conditions for your transformation – and of course about dates and costs. Please write to Verena using the contact form.
You are currently viewing a placeholder content from Zoho Forms. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information
A Learning Journey for Data Leaders in the Data Driven Economy
Enhance your skills and competences as a leader and become a driver of sustainability
Leverage artificial intelligence with our AI for managers training
Leading remotely and managing the hybrid workplace
Get our latest eBook for free!
Discover the 7 management mistakes that hold many companies back – and practical tools that can help you overcome them and break through.
You are currently viewing a placeholder content from Zoho Forms. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Google Maps. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from Mapbox. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More InformationYou are currently viewing a placeholder content from OpenStreetMap. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
More Information