data driven leadership

The leadership training for digital leaders in the Data Driven Economy.

Data Driven

Strengthen your personal competence in digital technologies, data & analytics to be able to use the full potential for your company

Make Data Driven Decisions

Learn how to apply the core principles, digital competencies and practices of Data Driven Leadership to create synergy between people and technology and make data driven decisions

Become a Data Driven Organization

Apply innovative management methods and organisational strategies to harness the full power of data, algorithms, and AI - establish data-driven business models in your organisation


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What is data driven leadership?

Data driven services, digital business models and radical changes in corporate strategies are major challenges for traditional companies. Leaders today need a deep understanding of data and how to effectively incorporate it into data driven decision-making. However, this is not just about data, as the digital economy also demands new approaches to strategy, culture and people in order to use data effectively and for success. Data driven leadership is a holistic approach to leadership that makes data the basis of entrepreneurial action.

The data driven leadership training

Training description

The new data-driven services and digital business models that increasingly dominate todays’ market pose major challenges for traditional enterprises. To not barely survive but thrive in times of technological disruption, executives need to develop a practical understanding of how big data, analytics, and artificial intelligence work, and especially how to increasingly incorporate them into organisational processes and decision making.

Besides understanding the nature of data and digital business, the era of technology also demands new approaches to business strategy, culture, and people management as vital parts for ensuring effective data usage.

A recent MIT-Sloan study (2019) showed that only 9% of respondents felt their organization already had leaders with digital leadership competencies. As little as 12% of respondents said that their leaders have the necessary data-driven mindset for leadership.

Our Data Driven Leadership Training is designed to help executives the mind- and skillset that allows them to harness the power of people and technology so that they complement, rather than compete with each other.

Learning objectives

You will gain in-depth knowledge around data, analytics, algorithms, artificial intelligence, machine learning, and the Internet of Things.

You will understand how you have to transform your way of thinking as a leader in order to effectively harness data for digital business.

You will develop concrete strategies and practical roadmaps how to turn the data you have at hand into new services, opportunities for expansion or diversification, or even entirely new business models.

What comes with it?


Our trainers have many years of experience with digital technologies, data, analytics, AI, have worked as executives in technology companies and now make their expertise available to you.

Experience Design

We combine classroom (online) training, self-organized social learning and on-the-job learning to design a sustainable learning process that you can easily integrate into your daily management routine.


We can design a learning journey as an internal company project, with participants acting as internal consultants, researching, evaluating and gathering insights on relevant issues for the company.

The Data Driven Leadership Learning Journey consists of three integrated elements: Classroom training, social peer-to-peer learning, and on-demand Learning. In 7 modules (4 hours each), our experienced trainers provide valuable insights and practical know-how around digital business and technology leadership, which are further developed in organised learning groups.

The active application of the content in the daily work context is crucial to not only deepen the new knowledge, but to catalyse transformation on an organisational level. To make this possible, we provide participants with a wide range of exercises, frameworks, guidelines, tools, and ongoing trainer support to ensure both, an exceptional learning experience as well as successful business results.

In addition to this standardised framework, we also develop customised learning journeys for companies that enable leaders to become in-house consultants with the ability to develop innovative approaches to digital business challenges through new ways of thinking and collaborating in a work context.

training modules

In this brief session, leaders are getting connected and familiar with the purpose, goals, logistics of the learning journey and collectively define the ground-rules for their collaboration.

We start our journey getting clear where your organisation and people are at in the process of implementing a digital business strategy:

  • Analyse your current business model and strategy
  • Take a look at the unique value proposition (UVP) of your current business, examine how sustainable it is based on the current megatrends, and brainstorm whether you have to develop a new UVP for your future digital business
  • Investigate which competitive forces, regulations, governance issues or threats should be considered when you develop a digital business strategy
  • Identify which (digital) megatrends could kill your business in the near future and how you could use the principles and practices of digital transformation leadership to prevent it
  • Map out how are you using data in day-to-day business already, both on a personal and organisational level
  • Analyse how your industry competitors are already using data for customer retention, customer attraction, service quality, and product design
  • Benchmark how the best businesses in the world are using data and what you can learn from them about effective technology leadership.

To work effectively with data analytics and insights, we must develop a fundamental understanding of their nature, function, and value for digital business:

  • Identify your team's current digital literacy rate, and strategies how could you raise it over time
  • Demystifying digital terminology: Create a common understanding of the Data “ABC" (AI, Big Data, and Cloud) and how they impact your business
  • Deep-dive into the value and function of Data Science, Data Mining, Data Visualization, Analytics, Machine Learning, and more
  • Understand the CRISP Model (Cross Industry Standard Process for Data Mining)
  • Analyze diverse frameworks and methods through which you can leverage data, including Design Thinking, Lean Start Up, Design Sprints, Agile Workflows etc.
  • Given data's potential and your new shared understanding of the major digital trends impacting your business, what challenges could you face when transforming into a digital business?

In addition to building data knowledge, leaders must also learn digital leadership principles, competencies and practices to help their teams understand and work with data and emerging technologies:

  • Learn how to harness the four digital mindsets (The Visionary, the Explorer, the Producer & the Connector) in diverse situations
  • Create meaning and orientation for employees during your digital business transformation by applying digital transformation leadership
  • Learn to integrate established and new leadership approaches to create synergy between old and new ways of thinking and behaving in the business context
  • Understand what is meant by having a 'Data-driven Mindset’, and learn simple strategies how to develop it
  • Identify the unique potentials of people and technologies, and how can you combine them in the best possible ways
  • Foster curiosity and motivation for data projects
  • Prevent cognitive bias and learn to develop an objective and holistic view of your projects, organisation, and the business environment to make decisions with clarity and foresight
  • Become aware how you think about data in general, and how you manage your thoughts and emotions around data-generated insight - especially when the results don't align with your original expectations or desires
  • Cultivate "Diversity of Thought" in yourself, as well as in your teams and the company as a whole to foster (technological) innovation
  • Understand the nature of Systems Thinking, why is it an essential digital leadership skill, and how can you harness its power to build a successful digital business
  • Make flexibility and adaptability some of your core personal and organizational competencies to change direction quickly, flexibly and almost effortlessly

Having developed a good general understanding of data and its use in business, we will now get hands-on and explore how to practically harness the potential of technology in daily business, and overcome obstacles on the way:

  • Manage human biases: Why our minds are not wired for data
  • Learn to think a little like a Data Scientist by working with hypothesis, testability, falsification, and systemic thinking in everyday work life
  • Practice the art of ‘provisional thinking’ by learning how to read data objectively instead of interpreting it in the way that suits us best
  • Identify your hidden assumptions and presumptions in analysis and decision-making
  • Problem Framing: Which problems can and cannot be solved through data
  • Dig deeper into the hopes and wishes you try to achieve by transforming into a digital business
  • Develop inspirational stories around digital transformation leadership to inspire your team and colleagues to commit to personal and organisational change

In this module, we will continue to deepen your understanding of data and digital business by broadening your perspective around the various ways in which diverse technologies can be used:

  • Understand the progression of analytics: From descriptive to diagnostic to predictive to prescriptive
  • Machine Learning: What’s the difference between supervised, unsupervised, and reinforcement learning, as well as the value and opportunities for application when it comes to ‘Deep Learning’ and ‘Neural Networks’
  • Artificial Intelligence: How you leverage it today and in the future
  • Data Value Mapping: Know whether the data you are working with is "good or bad”, which data sources you may want to invest into moving forward, whether or not to “diversify your data” and how you can effectively manage your data portfolio to ensure quality and relevance
  • Understand the importance of Data Ethics in in digital business strategies and digital transformation leadership

Finally, we will make practical modifications to your original business strategy based on all your learnings and develop bespoke implementation initiatives:

  • Apply Lean User Experience and Value Proposition Canvases to map potential value, risks, and efforts leveraging data in your digital business
  • Create a technical and organizational framework to establish an effective data architecture/infrastructure, processes and related teams/roles
  • Identify what kind of tasks machines should do today and tomorrow, and which ones should best handled by people in future years
  • Allow for the right mix of technical (data scientists/analysts) and business (use case owners/business analysts) people in data-related projects
  • Create decentralised, cross-functional, and data-driven organizational structures, powered by digital transformation leadership

Do you have Questions?

Are you interested in a training or a workshop – and want to make sure that your requirements are considered perfectly?

Verena Rhoads will answer your questions and advise you concerning your individual requirements. Use our contact form or speak to Verena directly:

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