Re-invent and enhance the value of your services
In today’s experience economy, it is no longer enough to just sell good products and services. Instead, companies must learn to co-create highly personalised and human-centred experiences around their offerings by mastering the art of Service Innovation.
To deliver unique and bespoke customer experiences, companies need to actively involve their clients and users in the innovative service development process. Through cross-functional collaboration with customers around how services should be created or adapted to meet their needs and preferences, organisations can foster creativity by overcoming silo-thinking, enhance an emotional connection connection between their brand and customers, and increase profits by designing exactly what the market wants.
Whilst we cover how this works on both a strategic and operational level in our Service Innovation Workshop, its’ higher purpose is to inspire a mindset shift in participants to think about value creation in a new and more holistic way:
By looking at how new products, services, and experiences can benefit business, society, and earth, our philosophy is to foster a win-win-win approach when it comes to designing innovative services to make them profitable for all.
You will analyse different global trends and their potential impact on your customers and business.
You play with hypotheses and conduct experiments using agile and creative methods, using our tried-and-tested Service Design Thinking Process and toolbox to develop innovative services that are grounded in meaningful and memorable customer experiences.
You will break down silos within your organisation and foster interdisciplinary, cross-functional collaboration to unleash new creative potential for service innovation by harnessing the power of diversity and collective intelligence.
You will explore how you can strategically develop services that are not only financially viable, but simultaneously add value to society and the well-being of our planet.
Our Service Innovation Workshop is based on 3 integrated elements: Live-learning with the trainer in the (virtual) classroom, self-organised peer-to-peer learning, and on-the-job learning.
That means that our experienced coaches and facilitators will share their expertise around service design thinking in interactive live sessions, whilst participants further develop and deepen their new know-how in groups in between the sprints.
Since the practical application of training contents is essential for change and innovation to unfold, we provide access to our carefully curated triangility content library in which participants can find a variety of simple and effective exercises, templates, frameworks, processes, and tools for designing innovative services. These resources can help individuals to carry out further service co-creations on their own, in their peer groups, as well as with their teams, partners, and customers outside the workshop context.
Before the workshop, we will send you a questionnaire developed by our service innovation experts, which you can use together with a selected customer or partner to interview them about your current products and services, as well as their current pains and needs. Based on the results, we then adapt the content of the Service Innovation Workshop specifically to your situation within our first Kick-off Session to ensure maximum added value for you.
The following workshop sessions are structured in 3 sprints that can be executed in 4-6 cycles of 2-3 hours if you opt for virtual delivery, or as a 2 full day live training.
In this very first session, the team will define a shared purpose, as well as collaboration principles and practices for the upcoming workshop. Moreover, participants will analyse the results from the Service Innovation Survey as a basis for exploring the new service they want to design:
In our first sprint, we will introduce you to the principles of service design thinking and develop a shared understanding of your clients' current and future needs. Based on that, we will identify at least one innovative service idea and customer experience around them.
In the second sprint, we will further develop your innovative service ideas based on the following guiding questions that will help you to create a plan for testing their value:
Finally, we will use the learnings from the test run of your innovative service idea to develop a Minimum Viable Product (MVP) which you can use as a pilot project in your company. We will also define a scaling plan so that your new service can grow sustainably.